Driving sales through philanthropy

BACKGROUND

The NNA produces the highest quality notary journals on the market. Premium paper, Smythsewn binding, durable laminate, grosgrain ribbon bookmark, and space for more than 480 individual journal entries. 

 

CHALLENGE

For every Breast Cancer Awareness journal sold, $5 is donated to national cancer research programs like City of Hope. The popularity of these journals and the growing support for causes aligned with NNA values creates an opportunity to expand the endowment line of journals. 

 

SOLUTION

Working with the organization’s Social Justice and Inclusivity Committee, causes close to the hearts of the staff and leadership were selected for the endowment program. These designs celebrate important causes like reforestation, Alzheimer's Disease awareness, and LGBTQIA+ Pride. 

 

RESULTS

Designs for the limited edition journals are still in production and are projected to drive $62,000 in sales and more than $6,000 in donations to charities supporting important causes.

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CREDITS

Design: Nels Ramos, Maggie Soldano

Creative Direction: Maggie Soldano​​